Exclusive

Publication

Byline

Location

India's digital ad market to grow at 15% a year to hit $19 billion by 2029: Bain & Co report

New Delhi, Aug. 26 -- India's digital advertising economy is poised for sharp expansion over the next five years even as structural challenges threaten to temper the pace, said Bain & Company's latest... Read More


Filatex India bets on polyester recycling and renewables to power next phase of growth

Mumbai, Aug. 25 -- Filatex India Ltd, one of the country's largest polyester yarn manufacturers, is preparing for its next phase of growth with a focus on recycling and renewable energy, even as globa... Read More


Marriott, Flipkart tie up for loyalty programmes; 2:1 conversion may raise value concerns

Mumbai, Aug. 19 -- Marriott International and Flipkart have announced a loyalty partnership, bringing together Marriott Bonvoy points and Flipkart's SuperCoins under a single exchange framework. The a... Read More


Wit will always be our connective tissue with users: Zepto's Chandan Mendiratta

New Delhi, Aug. 18 -- Over the past year, Zepto has not only dominated the quick-commerce category it helped define, but also evolved into a brand with cultural relevance. From unboxing videos to "emo... Read More


Milkmaid leans on legacy, but misses the fun in latest TV commercial

MUMBAI, Aug. 17 -- Nestle Milkmaid has launched a new TV commercial (TVC), conceptualized by BBH India and directed by filmmaker Ram Madhvani, marking yet another addition to the brand's long-running ... Read More


Dave & Buster's targets India's growing Rs.4,500 cr indoor entertainment market, takes on Timezone, Smaaash

Mumbai, Aug. 15 -- US restaurant and entertainment chain Dave & Buster's opened its second India outlet in Mumbai, following its debut in Bengaluru in late 2024, and will launch in New Delhi next as t... Read More


Killer Call: KKCL eyes Rs.1,500 cr sales by FY28, pivots beyond denim heritage

Mumbai, Aug. 10 -- Kewal Kiran Clothing Ltd (KKCL), the maker of Killer, LawmanPg3, Integriti and Kraus apparel brands, aims to move beyond its denim-led heritage and become a multi-category fashion h... Read More


Gap, Zara partner PGIL sews growth with global reach, eyes Rs.6,000 cr revenue by FY28

Mumbai, Aug. 8 -- Pearl Global Industries Ltd (PGIL), one of India's largest listed garment exporters, has maintained its growth momentum into the new fiscal year, having reported a 16.6% rise in cons... Read More


'VTR is Dead': India's largest digital ad study says attention is the real currency

Mumbai, Aug. 7 -- India's digital advertising market may be booming, worth Rs.50,000 crore, but according to new research, much of that money may be chasing the wrong metric. A landmark study by Snap... Read More


Why the future of retail is no longer about consumer segments, but states of mind

Mumbai, Aug. 5 -- As the world's largest consumer base undergoes a digital, demographic and behavioural shift, the traditional lens through which brands understand their buyers, gender, age, income an... Read More